About Us

Chuck Sr. & Nancy DeadmanChocolate Shoppe Ice Cream Company began in 1962, when Chuck Sr. and Nancy Deadman decided to open their very own candy and ice cream shop. Their vision was to provide the community with a bit of happiness by serving homemade candy and ice cream. They held the philosophy that quality lies at the heart of every marvelous treat shop, and with this, Chuck Sr., master researcher, tinkerer and perfectionist, set out on a mission of making the best ice cream he could. After countless batches of ice cream, and tweaking and adjusting machinery, he came up with his own original, super-premium ice cream flavors to offer at their shop, located on Monona Drive in Madison, Wisconsin.

After 60 years of continued innovation, Chocolate Shoppe Ice Cream Company encompasses four ice cream parlors and a manufacturing plant in Madison, Wisconsin. The manufacturing facility produces more than 100 super-premium, award-winning ice cream flavors, and supplies more than 400 small, independent restaurants and scoop shops nationwide.

Chuck Sr. and Nancy are both "retired," although Nancy is still in every week, and you'd be hard pressed to find a day when Chuck Sr. couldn't be spotted at the manufacturing facility or one of the area shoppes. Today, the company thrives under the leadership of the second generation of Deadmans, Chuck Jr. and Dave Deadman. Chuck Jr. and Dave proudly uphold the same commitment to quality and community that served as the foundation for that first little shop on Monona Drive.

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