Thank you for your interest in Chocolate Shoppe Ice Cream Company, Inc.'s super premium ice cream.

Chocolate Shoppe Ice Cream Company is fully equipped to help you with your ice cream retailing needs. We operate three retail stores in the Madison, Wisconsin area, which we use for training our wholesale customers.

If you decide to serve Chocolate Shoppe Ice Cream Company's super premium ice cream, you can attend our training session at your convenience and at no cost to you!

The Chocolate Shoppe Ice Cream Company, Inc. manufactures only the finest super premium ice cream products. Our philosophy is that if you serve the best ice cream in town (at little or no extra cost), you will attract more customers and keep them coming back for more. This philosophy has worked for us for over 40 years, and we know it will work well for you. Please take into consideration the following advantages you will gain by serving Chocolate Shoppe Ice Cream Company's super premium ice cream:

1. Lower overrun (the air added to the ice cream mix) resulting in a creamier, smoother taste.
To be called super premium, an ice cream's overrun must be lower than 50%. Chocolate Shoppe Ice Cream Company's super premium ice cream has an overrun of 35% and our 3-gallon carton weighs 19.50 pounds. This allows you to receive at least 60, five-ounce scoops from each of our 3-gallon cartons of super premium ice cream.

2. Higher butterfat giving a richer taste.
To be called super premium an ice cream's butterfat must be 14% or higher. Chocolate Shoppe Ice Cream Company's super premium ice cream has a 14% butterfat content.

3. Reduced "volume loss" due to scooping.
With 100% overrun, approximately 50% of the carton is filled with air and the other half is cream. Therefore, as you scoop out of the carton you compress the ice cream and push the air out of it resulting in "volume loss". You can greatly reduce "volume loss" and receive more scoops per carton by using Chocolate Shoppe Ice Cream Company's super premium ice cream since only 30% of our carton is filled with air. Our own testing with existing customers has shown that an average of 4 more scoops per 3-gallon carton can be obtained by using our super premium ice cream, instead of a competitor's ice cream that has a higher overrun. Since there is less "volume loss" with our super premium ice cream, this should offset most of the additional cost, if any, for our super premium products.

4. Smaller ice crystals resulting in a smoother product.
Chocolate Shoppe Ice Cream Company's low overrun super premium ice cream contains smaller ice crystals because it contains less air. Smaller ice crystals reduce product "graininess", which is caused when the product is warmed to scooping temperature and exposed to air.

5. The Chocolate Shoppe Ice Cream Company has over 110 flavors to choose from.

6. There will be special promotional incentives to promote the fact that you are serving Chocolate Shoppe Ice Cream Company's super premium ice cream.

7. Chocolate Shoppe Ice cream Company's super premium ice cream is made with an all-natural ice cream mix.

8. Throughout the State of Wisconsin, Chocolate Shoppe Ice Cream Company's super premium ice cream is recognized as Wisconsin's super premium ice cream, by winning the Seal of Excellence award at the 2002 Wisconsin State Fair Consumer Preference Survey.

We currently distribute our super premium ice cream throughout Wisconsin, southeastern Minnesota, northeastern Iowa, and northern Illinois. We continue to expand our distribution options so please contact us no matter where your ice cream store is located.

Again, thank you for your interest in the Chocolate Shoppe Ice Cream Company and our super premium products. If you have any questions, please do not hesitate to contact us.

Sincerely,

Dave Deadman
Vice President